Here are four ways you can find listings in a low-inventory market.
In a low-inventory market like ours, you’re probably working with mostly buyers. How can you secure more listings? The key is to get creative with your lead generation, so today I want to share four ways you can do just that and secure more listings:
1. Send home valuation and market updates to your database. Property owners always want to know the value of their homes. An easy way to stay in touch is to set up a monthly market report. My team uses Homebot to provide updated home valuations for our clients, but there are tons of similar services available. Every month, I also make a market update video with a member of my team where we discuss what we’re seeing in the field.
“Try to become the go-to hyperlocal agent for your neighborhood.”
2. Market your buyers’ needs. If you have buyers looking in specific neighborhoods, send mailers to that neighborhood stating what your current buyers are looking for. Also, post in the local Facebook group or run ads. You might even be able to find an off-market home for your buyer where you can represent both parties.
3. Start farming. Search for neighborhoods where homeowners have lived there more than five years and have a good amount of equity. Your title company can help you get this list. Try to become the go-to, hyperlocal agent for your neighborhood.
4. Call past clients and your sphere of influence. This is probably the easiest solution. If you stay top of mind with these groups, you’ll naturally hear from them when they decide to make a move.
If you have questions about today’s topic or anything else, please call or email me. I am always willing to help!
